DJ Mag

58

58. Nick Warren

"We're like typical Bristol boys, same as Massive Attack and Portishead, we take about four or five years to do anything," says Nick Warren, by way of explanation for the relative late arrival of the last Way Out West album, 'We Love Machine'. "But then, I think it's our strongest album, and it's got the best response."

Embracing the Radiohead model (well, sort of), they let fans stream the album in its entirety from the Way Out West website, before then offering it for sale. Commercial suicide? Not as it turns out.

"It's gone so, so well," buzzes Nick. "The response has been massive for it. There's the panic in the industry that we have to stop the illegal downloading of music, and frankly, I don't think it's going to happen, so we might as well embrace it, and use it as part of the promotion tool."

"Some of the best gigs for me this year have been in Mexico," he adds. "I did a Mexican tour about three months ago, and it was completely off the hook. Like the old days in Britain, where you'd have 2000 people going nuts for the entire night.

"I've always had a good following in that part of the world. They like that deep, melodic techno and proggy style house down there."

Words: Ben Arnold

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